Altavoz MX is an independent political newspaper with the goal of contributing to the construction of a well-informed mexican society.
Create the identity for an Editorial Platform that provides a select group of journalists with the tools needed to publish articles in a simple and straightforward way.
The good use of color increases brand recognition by 80%.
We’ve selected a vibrant color scheme in order to empathize with younger audiences and easily establish the brand. The logotype was constructed with clean geometric shapes because the brand is mostly digital and that way the identity could be usable across different channels and be recognized by their target audience, mostly Millenials and Gen Z.
In developing the platform we’ve used a modular system for hierarchize different levels of articles.
Today, Altavoz MX have a growing audience of 30k and more than 400k monthly visits. We’ve established a long-term relationship with them focusing on the user experience and bringing support for the brand to grow.
Components of the Strategy
- Visual communication
- Brand Identity
- Digital Marketing Services
- Search Engine Optimization
- Editorial Platform Design and Development
- Content Strategy for Social Media